Sunday, 8 May 2011

Marketing: What would JA Do?

Over on his blog, JA Konrath is talking marketing for ebooks. It's quite possibly the best advice there is for authors both experienced and newly published (or about to be published). You can read the full post here.

If you don't want to read the whole post, here are some of the salient points (and they are full of awesome):

1. Sales Fluctuate. What is your best seller this month may drop off next month and may again be your bestseller two years from now. Ebooks are forever, and forever is a long time for a book to find its audience. Don't sweat it. Don't panic. This is like surfing. Waves may die, but new waves always come along.

2. Remember the Four. I've noticed the books that sell best seem to be professional looking (covers, formatting, editing), have low prices, good product descriptions, and are well-written. Don't put up anything less than terrific on all counts.

3. The More the Merrier. The more books you have for sale, and the more you keep adding to your virtual shelf-space, the better you'll do. Right now I have 40 ebooks available. That's a lot of ways to be discovered. And once discovered, it's a lot of titles to sell to fans.

4. Exploit All Platforms. Kindle is still King, but remember to upload your books to Createspace, B&N, Smashwords, and Overdrive (more on Overdrive in an upcoming blog post.)

5. Practice Makes Perfect. I'm currently reading a book that was recommended to me by my buddy Henry Perez, called Outliers: The Story of Success. It mentions the 10,000 Hour Rule. In short, no one becomes an expert at something without having invested 10,000 hours in it.

6. Use Your Fans. Blake Crouch and I have done well by sending free advance ebooks to fans we've got on our mailing lists, or found on Offering a freebie in exchange for an honest review seems to work well.

7. Social Network. Being active on Twitter and Facebook beats not being active. But remember it is about what you have to offer, not what you have to sell. No one likes ads, or being sold.

Preach it, Joe! Preach it.

Honestly, there's so much good stuff in this post, I highly encourage you to just head on over and read it.


  1. This is a fantastic article. It's got me thinking about my own marketing. Thank you!


  2. Hi Remi -

    Glad you enjoyed the article!